The Atreo Advantage: A Product-First Approach to RTSM Innovation

In an industry where many companies arrive with a decent product only for the pursuit of revenue to sideline product investment, Atreo stands apart. Our founders have always envisioned a product-first RTSM organization, a core philosophy that ensures continuous innovation and sustained client value.

The Problem with Business-First vs. Product-First RTSM

It's a common story: companies prioritize the business and revenue aspects, leaving the initial product concept behind. This often leads to stagnation and an inability to meet evolving client needs. At Atreo, we believe the opposite approach is the key to long-term success.

Investing Back into the Product: Our Core Strategy

Our strategy is simple: the revenue we generate funds the evolution of our product. This virtuous cycle allows us to reinvest in our core value proposition continually.

Key aspects of our approach:

• Continuous Releases: We release new product updates three times a year (every 3-4 months). This rapid cadence allows us to quickly factor in unique client needs and keep the software on the cutting edge.
• Dedicated Product Teams: We deliberately isolate our product teams from the delivery teams. This structure ensures they can focus purely on pushing innovation forward without getting bogged down by day-to-day operations.
• Strategic Feature Development: We don't just blindly add new features as custom concepts. We develop features that are sponsor-agnostic and configurable, allowing clients to turn features on or off as needed. This ensures scalability and broad applicability for any sponsor.

Leadership That Understands the Trenches

A significant advantage at Atreo is our leadership team, which comprises veterans from the RTSM trenches. They deeply understand the pain points and goals of the software, making them highly responsive to client feedback. This deep domain expertise allows for meaningful conversations and effective solutions that truly address industry challenges.

The Long-Term Benefit: Evolving with Our Clients

Our vision is clear: our value is our product. By constantly evolving and improving our software, we stay ahead of the game. Our clients have already seen the benefits of a continually improving product, and we remain committed to this path.

Atreo is dedicated to being a true product-first RTSM organization, ensuring our technology always meets and exceeds the demands of the dynamic RTSM industry.